Indiana Tourism Income is Returning to Vibrancy

Tourism is big business in Indiana. In fact, it’s our thirteenth-largest industry employer. Many communities throughout the state are significantly impacted by the revenue that out-of-town dollars bring into our communities – to the tune of about $15.1 billion, collectively. And the good news is, things have been on the rise lately.

As well all know, tourism levels throughout the world took a huge dive during the initial years of the pandemic. Indiana was no exception there. Our statewide tourism industry incurred heavy losses across just about every subcategory – customers, jobs, and establishments, and much more. But over just the last few years, researchers have noted a steady return to what they’re describing as “pre-pandemic vibrancy,” which is a great thing for business in the Hoosier state.

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